About Matthew Rosenberg

Matthew Rosenberg is an entrepreneur and product designer based in Austin, Texas. He is the founder and CEO of Little Engine, an AI software company building an automated back office for independent service professionals.

He previously co-founded Cameo, acquired by Vimeo, and the company behind Welcome and Tripnotes, acquired by Dorsia. Across his companies, he has raised more than $12 million in venture capital and built products used by millions of people. His work has been recognized by Apple and covered by The New York Times, Esquire, TechCrunch, The Verge, and Variety.

Little Engine

Little Engine gives independent service providers a dedicated business number that handles scheduling and payments over text. It is designed for people whose work depends on personal relationships, including trainers, hairstylists, tutors, and other independent professionals.

The idea is simple: let software handle the routine coordination so providers can spend more time with their clients and less time managing appointments and payments.

Welcome, Tripnotes, and Dorsia

Matthew co-founded Welcome to help people discover places they would love. The app combined curated recommendations, personal preferences, and real-time information such as weather and traffic. The company was backed by Accel and Lakestar.

That work became the foundation for Tripnotes, an AI travel planner built on information about more than 16 million places and 350 million data points. Travelers could describe a trip in natural language or import places from notes, articles, and TikTok videos. More than a million people tried Tripnotes in under 60 days.

Dorsia, the restaurant reservation platform backed by Index Ventures, acquired the company behind Welcome and Tripnotes. Matthew joined as VP of Product, Design and Engineering, leading the integration of its data and technology into Dorsia’s restaurant reservation platform.

Cameo and Vimeo

Matthew co-founded Cameo, a mobile video app that helped people turn clips from their phones into short films. Friends could contribute footage to the same film, and cloud rendering made cinematic effects possible beyond the capabilities of phones at the time.

Apple selected Cameo as Editors’ Choice and included it in Best of 2013. Vimeo acquired the company in 2014, and Matthew joined as VP of Cameo, leading the team’s work on mobile video creation.

Early work and virtual reality

His first startup, Edopter, explored how people could spot emerging trends and earn points for recognizing them early. He later co-founded Fast Society, which used SMS and VoIP infrastructure to bring temporary group texting, conference calls, and location sharing together for events and nights out across different mobile devices.

Through MRVR, Matthew designed and prototyped Whiteboard during the early days of the HTC Vive. The project explored how remote teams could work together in a shared virtual room, experimenting with hand tracking, spatial interfaces, and a companion mobile app.

Approach

Matthew’s work starts with a question: what does a new technology make possible for people? Across communication, video, travel, and business software, his focus has been on making complicated technology feel simple and useful.

He has built and led teams across product, design, engineering, and operations, taking companies from an initial idea through development, launch, fundraising, and acquisition. He has worked with distributed teams around the world and considers bringing the right people together one of the most important parts of building a company.

Personal

Matthew has lived and worked in New York City, Los Angeles, and Austin. He describes himself as a technologist who loves nature, a futurist who lives for the present, and an explorer who loves the feeling of home. He is usually wearing sneakers when he is supposed to be wearing dress shoes.

Experience

  1. Founder and CEO, Little Engine

    Sep 2025 – Now · Austin, Texas

    An app that gives independent service providers a business number and automates scheduling and payments over text.

  2. VP of Product, Design and Engineering, Dorsia

    May 2023 – Jan 2024 · Miami, Florida

    Joined after Dorsia, a members-only restaurant booking platform backed by Index Ventures, acquired Welcome and Tripnotes. Grew the team to almost 20, set product strategy, launched 30 features and 2 product lines, and integrated Welcome's data and technology.

  3. Co-Founder, Tripnotes

    Jul 2022 – Aug 2023

    AI travel planner from the same company as Welcome, built on its library of over 16 million places. Over 1 million users in under 60 days. Acquired by Dorsia with Welcome.

  4. Co-Founder, Welcome

    Sep 2017 – Aug 2023 · San Francisco Bay Area

    Real-time travel recommendations; the company behind Welcome and Tripnotes was backed by Accel and Lakestar. Featured by The New York Times, Apple, TechCrunch, Uncrate and Product Hunt. Acquired by Dorsia.

  5. Founder, MRVR

    Sep 2015 – Sep 2016

    A case study in enterprise VR: designed and prototyped Whiteboard, a multiplayer virtual whiteboard for remote teams.

  6. VP, Cameo, Vimeo

    Mar 2014 – May 2015 · New York

    Led product and the 14-person Cameo team after the acquisition, through the launch of Cameo 2.0 in summer 2015.

  7. Co-Founder and CEO, Cameo

    Sep 2010 – Mar 2014 · New York

    Cloud-rendered mobile video editor. Apple Editors' Choice and Best of 2013, over 2 million downloads, acquired by Vimeo.

  8. Co-Founder, Fast Society

    Jun 2009 – Aug 2010 · New York

    First-wave group texting app with location sharing, instant conference calls and media sharing. Featured by The New York Times, TechCrunch and CNN.

  9. Co-Founder, Edopter

    May 2007 – Nov 2009 · New York

    Pop culture trend engine that rewarded influencers for spotting trends early. Featured by Esquire, The New York Observer, TechCrunch, Adweek and Mashable.

  10. Advertising sales, Yahoo!

    Jul 2006 – May 2007

    Sold and managed advertising across the Yahoo! network.

Education

  1. Stanford Graduate School of Business

    Stanford Dy/Dx, Entrepreneurship · Jun 2022 – Jul 2022

  2. American University, Kogod School of Business

    Bachelor's degree, Marketing · 2001 – 2005

About | Matthew Rosenberg