Edopter
Co-Founder
May 2007 – Nov 2009
Edopter harnessed user insights and global buzz to discover emerging trends, a technology it named Social Trendcasting. Users engaged by creating, following, and sharing trends, observing as they went viral worldwide.
Edopter
Co-Founder
May 2007 – Nov 2009
Spotting trends early
Edopter was a place to discover and follow emerging trends. People contributed images, videos, and links, and watched how interest grew over time.
Call it early. Earn the points.
Members earned points for spotting trends before they caught on. We tracked how interest developed across audiences to see which ideas were moving toward the mainstream.
The Showcase
The Showcase connected brands with members who had a track record of spotting trends early. Brands could introduce products to those audiences and collect feedback—an early version of what would become influencer marketing.
The suit, version 3.0
An appearance in Esquire’s feature on startup founders and what they wore to work.
From Esquire Magazine: “Computers may have changed some in the last fifty years, but a killer suit is still the best way to command respect in the workplace. Here, the next generation of Web Heavies mix sharp tailoring with unexpected twists, and even try to sell us on their startups.”
Pushing pixels
Co-founders at work in our apartment. Twenty-five years old and no idea what we were doing. The beginning of a long journey.
