Cameo app icon

Cameo

Co-Founder

Acquired by

Vimeo

Sep 2010 – Mar 2014

Mobile video creation platform and community. Inspired by the cinematic feel of strolling through New York City. Apple Editor’s Pick and Best Apps of 2013.

Five iPhones showing Cameo’s feed, explore, video editor and profile screens

A Movie Studio in your Pocket

Cameo revolutionized mobile video editing with cloud-based rendering, enabling effortless high-quality HD video production. It allowed users to collaborate on projects and capture moments with friends anywhere. Cameo’s social features let users follow friends and share videos within a vibrant network, transforming everyday videos into shared cinematic experiences.

How Cameo works: shoot short clips, style them with a theme and soundtrack, and share in one tap

Welcome to Cameo

A high level overview and walkthrough of Cameo.

Early Cameo Demo

A video we made to show how Cameo works and features behind the scenes of the team.

Cameo featured as Apple’s Editors’ Choice in the App Store

Cameo was an Editor’s Choice and named ‘Best of’ 2013 by Apple

Being named Apple’s Editor’s Choice and one of the Best Apps of the Year was a significant milestone for Cameo, highlighting its excellence in video editing. This recognition boosted visibility, leading to a surge in downloads and increased credibility worldwide, marking Cameo as a leader in the app marketplace.

Cameo in the App Store: ranked in Photo & Video, featured in Apple’s Best of 2013, and promoted as Editors’ Choice

My Favorite Cameos

A smorgasbord of my favorite Cameo videos showcasing both my work as an auteur and the innovative themes we created.

The Year of Video

I collaborated with two versatile designers, Pat White and Mitchell Hart, on the Cameo team. They directed and produced ‘The Year of Video,’ showcasing our community’s exceptional content, which I find powerful and inspiring.

Cinematic Themes

Cameo revolutionized mobile video editing with cutting-edge themes featuring motion intros, color grading, and stylish text. Our cloud-based rendering allowed complex video processing beyond mobile capabilities. Each theme concluded with a unique motion graphic, adding a personalized touch.

Miley Cyrus and her band performing at Saturday Night Live, from Cameo’s behind-the-scenes video

Behind the scenes with Miley

Miley Cyrus and her band shared their behind-the-scenes adventures with Cameo while on tour and at Saturday Night Live.

Tony Hawk’s Favorite

Tony Hawk enthusiastically shares Cameo as his favorite new app during an interview with Kevin Rose at Web Summit.

Black-and-white photos of Matthew Rosenberg and his Cameo co-founders

The Cameo Founders

Celebrating over half a million downloads in our first week.

Cameo press from Mashable, PCMag, Complex, The Huffington Post, The Verge, Variety, VentureBeat and TechCrunch, with quotes from VentureBeat, Betabeat and TechCrunch

Vimeo Acquisition

We always saw Vimeo as the perfect home for Cameo, given our shared focus on video innovation and design. When Vimeo acquired us, our team transitioned, and I became VP, overseeing Cameo and mobile video creation. Cameo then became Vimeo’s default mobile video editor, continuing to shape video content creation.

Vimeo Beer Cart

When Cameo was acquired by Vimeo, we embraced the tradition of pushing a beer cart around on Fridays to meet the team and enjoy a beer. Joining this tradition led to plenty of hijinks and fun.

Cameo by Vimeo

A product demo and walkthrough of Cameo 2.0 built for Vimeo.

One Month at Vimeo

A highlight reel of user content from Cameo 2.0.

Camp Vimeo

Every year Vimeo brings all its employees off campus to camp. This year the Cameo team recorded the last night in the way only we could!

Cameo and Vimeo logos: Cameo was acquired by Vimeo on March 18, 2014

More projects

Cameo: Co-Founder, acquired by Vimeo | Matthew Rosenberg